One point of contact.
The right one.
Work directly with the person building, monitoring and improving your campaigns.
Be there when
your customers
search.
Firstline Ads builds and manages Google Ads campaigns focused on turning high-intent searches into calls, enquiries and customers.
Strategy, setup and ongoing management. Direct from the founder.
01HIGH-INTENT SEARCH
Someone looks for a service they need now.
roofer near me
02SPONSORED PLACEMENT
A relevant message meets that search.
Sponsored placementRoofing services in your area
03YOUR BUSINESS
They land on a page built for the next step.
04ENQUIRY
A call or form gives you a real opportunity.
↗
New enquiry
THE REAL GOAL
Clicks aren't
the goal.
Customers are.
Poor Google Ads management can waste money on the wrong searches. The work is to find useful demand, make it easy to enquire and see which campaigns bring those enquiries in.
01
Irrelevant searches
Broad keywords can spend your budget on people who are unlikely to enquire.
02
Loose campaign structure
Poorly grouped ads and missing negative keywords make it harder to control what you pay for.
03
Wrong locations
Ads shown outside your service area can waste spend before anyone reaches your site.
04
Missing conversion data
Incorrect tracking makes calls and forms harder to connect to the campaigns that produced them.
05
Campaigns left untouched
Search terms, budgets and ads need regular review after launch.
06
No clear lead source
If nobody checks which searches led to enquiries, clicks alone tell you very little.
HOW IT WORKS
Built carefully.
Improved often.
Google Ads management continues after launch. Each stage has a job, from understanding the business to improving campaigns with real search and conversion data.
01
Understand
Learn how your business makes money, which services matter most, where you work and who you want to reach.
02
Build
Structure Google Search campaigns, research keywords, write ads, set targeting and exclusions, and prepare conversion tracking.
03
Launch
Launch controlled Google Ads campaigns around high-intent searches, with budgets and bidding set deliberately.
04
Improve
Review search terms, conversions, spend and campaign data. Adjust targeting, ads and budgets as the evidence builds.
WHAT I MANAGE
More than
ad placement.
My main focus is Google Search Ads. They let your business reach people already looking for the service you provide. I manage the strategy, targeting, tracking and ongoing optimisation behind those campaigns.
Get a Free Ads PlanCORE SERVICE / PAID SEARCHGoogle Search Ads
A useful campaign takes more than bidding on a few keywords. Here's the work behind it.
01 / STRATEGY
Campaign strategy, keyword and search intent research, competitor research, locations and budget planning.
02 / CAMPAIGN BUILD
Google Ads account setup, Search campaigns and ad groups, ad copy, ad assets and negative keywords.
03 / TRACKING
Conversion tracking for calls and forms, plus analytics setup and landing-page recommendations.
04 / ONGOING MANAGEMENT
Search term and performance reviews, budget and bidding strategy adjustments, ad testing, keyword refinement and new negatives.
05 / REPORTING
Enquiries, conversions and spend, what changed, and the next decision to make.
Full management of Search campaigns, from setup through ongoing improvement.
WHY FIRSTLINE
A smaller agency
by design.
Google Ads without the agency runaround. You speak directly with the person working on the account. No handoffs, no unnecessary jargon, and no mystery around the work.
One point of contact.
Search first.
Depth over noise.
Firstline concentrates on Google Search Ads instead of claiming to do everything.
Know what is
happening.
Clear reporting, plain-English decisions and visibility into where your money goes.
THE PERSON BEHIND FIRSTLINE
Hi, I'm
Ultan.
“I'm building Firstline around a simple idea: businesses paying for advertising should understand exactly what they're paying for and why.”
Before Firstline, I worked on JSU Marketing with Jack Hayes and Sean Daly at St Flannan's College in Ennis. We built a digital marketing project for small businesses. In 2026, JSU won Clare's Senior Student Enterprise category and a national Sales & Marketing Award.
I was also invited to Patch × OpenAI Young Builders Week. Being around other people who were building things made me want to keep learning, testing ideas and putting them into practice.
That's the approach I'm bringing to Firstline. I started it to give service businesses a direct line to the person running their Search campaigns. I'll ask what a good enquiry looks like, explain the decisions I make and keep working on the account after launch. Firstline is new, and I'm keeping it small so I can stay close to the work.
Read more about JSU's Clare award and the national award.
Ultan Breslin Founder, Firstline AdsTHE FREE ADS PLAN
Before you spend anything, see what I'd actually do.
I'll put together a short Google Ads starting strategy based on your services, area and likely customer searches.
WHAT THE SHORT PLAN MAY COVER
- Suggested Search campaigns and structure
- Target keywords and negative keyword ideas
- Geographic targeting and a budget starting point
- Competitor observations
- Conversion tracking recommendations
A practical first look, based on what is publicly visible and what you tell me. No performance promises.
START HERE / 02 MINUTES
Tell me about your business.
STRAIGHTFORWARD PRICING
Know what
you're paying for.
Fees depend on campaign size and complexity. We'll agree the scope before work begins.
GOOGLE ADS MANAGEMENT
Quoted for
your campaign.
your campaign.
Monthly managementAgreed upfront
Campaign setupFrom €300
Your advertising spend is paid directly to Google. It is separate from Firstline's fees.
Talk About Your CampaignGOOD QUESTIONS
Clear answers.
There should be no guesswork about how the relationship works.
How much should I spend on Google Ads?
It depends on your service, location and competition. The free Ads Plan can give you a sensible starting range. Your ad spend is separate from Firstline’s management fee.
What exactly do you manage in Google Ads?
I can handle Search campaign strategy and setup, keywords, targeting, ads, budgets, conversion tracking, ongoing optimisation and reporting. I also flag landing-page issues that could affect enquiries.
Do you only run Search Ads?
Google Search Ads are the core service. They let service businesses reach people who are already looking for what they offer. Other campaign types are not part of the standard management offer.
How quickly can Google Ads start generating leads?
Ads can begin appearing soon after approval, but useful lead data takes time to build. Timing varies by market, budget, landing page and demand. There is no guaranteed lead date.
Do you guarantee results?
No. No one can honestly guarantee enquiries or customers from advertising. The aim is to build a sound campaign, measure what happens and keep improving it.
Do I pay Firstline for my advertising budget?
No. You pay Google directly for ad spend. Firstline’s management and any setup fee are separate, so you can see exactly where the money goes.
Will I own my Google Ads account?
Yes. Your business should own its Google Ads account and retain access to its campaign data.
What businesses do you work with?
Firstline is built for Irish service businesses where a new customer has meaningful value. That includes trades, home services, automotive and professional local services, among others.
Do I need a new website?
Not necessarily. First, we look at whether your current site makes it easy to enquire. If a page needs work, you will get a clear recommendation before spending more on traffic.
How will I know whether the ads are working?
We'll agree what a useful enquiry looks like, then track calls, forms and other meaningful actions where possible. Reporting connects those conversions to campaigns, search terms and spend, while explaining any tracking limits.
READY WHEN YOU ARE
Your next customer
is already searching.
Let's make sure they find you.
Get a Free Ads Plan